Hello Friends!
Well, it's been a while since we have blogged but we are back, and bigger! So far, our journey to provide brands for people who love Moto or any other sport involving wheels, speed and various degree's of danger, has been an interesting one.
As mentioned before, The folk here at MoreCore are true to the cause. We are true fans of our industry with a few of us stemming from a dirtbiking culture. We love the industry and want to share the passion with like-minded people, so this project means everything to us. When you start something from almost nothing you get a massive sense of achievement when you see yourself grow and provide a service your customer's enjoy. That is why we love doing this. Since launching in September 2011, we have gone from housing our three core brands (Alpinestars, Metal Mulisha and Fox Racing) to housing seven extra big hitters.
Ladies and Gentleman, please allow us to introduce the brands new to the MoreCore family.
Nike 6.0
Nike was formed in 1964 by the Head coach of University of Oregon track coach Bill Bowerman and one of his teams runners, Phil Knight. Originally Nike operated under the name Blue Ribbon Sports before adopting it's current name in 1971. Since the beginning Nike has developed innovative solutions for footwear that has revolutionized the market. Major innovations include the Waffle sole, Air Max cushioning, Nike Shox, and Nike ID just to name a few. Nike has created sub brands throughout the years to provide further innovative solutions to more specific markets. The 6.0 sub brand is one of those brands created to target the world of actions sports. Some of their other sub brands include Nike NYX and Nike SB, which specialize in skateboarding shoes. Nike 6.0 have taken their vast amount of technology and entered into the world of moto, and are making MX boots for two former world supercross champs, James "Bubba" Stewart and Ryan Dungey. We say, "Just MoreCore it !"
http://www.morecore.co.uk/Nike-Action-Brands/b/1629468031
DC Shoe Company
For more of our DC range, click here :
http://www.morecore.co.uk/DC-Brands/b/1629466031
Globe
Globe International was established in the 1980s, born out of Hardcore Enterprises an Australia-based company specializing in products that appealed to the skateboard and youth culture markets. Peter and Stephen Hill, along with brother and current Globe International CEO Matt Hill, founded Hardcore in 1984 and it rapidly expanded to become one of the world's largest skateboard distribution companies. At the time, the Hills were professional skateboarders who were unsatisfied with the quality skate products they needed, so they went into business to import US skate products to Australia. The Hills continued to promote skateboarding and wrote two successful books on the subject and became prolific skate film producers. Through constant promotions, tours, contests, video and magazine advertising, Hardcore became a driving force behind the skateboarding explosion during the mid 80's in Australia and New Zealand. Globe sponsor one of the few men to master the double backflip- none other then Cam Sincs Sinclair, as well as new FMX wizard, Jayden Jayo Archer. At 15, Jayo has become the youngest rider in the world to backflip 75ft, he’s got flip combos down and has been landing double flips into the pit and FMX isn’t even his focus. He’s been racing 250cc and is currently sitting 2nd in the championships. MoreCore certainly heart Globe!
For more of our Globe range, click here :
Osiris
Osiris Shoes is a skate shoe company that was founded in 1996 by Tony Chen, Tony Magnusson, Brian Reid, Doug Weston and Laura Kim. They created the company when they saw a void in the skateboard industry for pro designed and endorsed footwear. They are best known for their innovations in 'technical footwear', more commonly the D3. Other notorieties are the creation of the first ever Mobil Audio unit, the "G-BAG." "The Storm"- 1999 Transworld readers poll's best video, which included the best skaters of the era. Osiris, even though born out of skate have a close knit family vibe with FMX, and in particular, Metal Mulisha. Friends of Osiris, past and present include: Jeremy Lusk, Wes Agee, Jimmy Fitzpatrick, Jeff "OX" Kargola, Josh Grant, Ronnie Faisst and Cam "SINCS" Sinclair. It is a kickass brand with kickass gear, and MoreCore are proud stockists!
For more of our Osiris range, check out:
Renthal
Renthal was formed in 1969 by motorcycle enthusiasts Andrew Renshaw and Henry Rosenthal, to make handlebars for trials bikes. The name is a combo of REN from Renshaw and Thal from Rosenthal. In 1975, the company enetered the MX market with full time production in Manchester., England- the very same place the company resides today. The company currently employs over 60 porduction staff and its products are sold in 42 countries worldwide. Atletes include Ryan Villopoto, Chad Reed, Trey Canard, Kevin Windham, Andrew Short, Tyla Rattray and James Stewart. MoreCore are stoked to stock Renthal!
For more of Renthal range, check out:
Etnies
For more of our Etnies range, check out:
DVS
Back in 1995, a couple of skateboard shop owners and a pro skater named Tim Gavin had a vision to create a footwear brand designed specifically for skateboarding. DVS, as they originally named it, has today become a globally recognized force in the footwear market and is another brand that has crossed over into the world of MOTO. For 2012, DVS welcomes the one, the only Brian Deegan- Metal Mulisha founding father and all round badass. Expect some awesome collabs. DVS are also involved with MOTO heroes past and present including, Kevin Windham, Justin Barcia, Justin Bogle, Eli Tomac and FMX riders, Brian Deegan, Matt Buyten, Blake BILKO Williams, Myles Richmond , and Mark Monea
For more of our DVS range, check out:
So that's it for now folks, "for now" being keywords in that sentence! We have more exciting brands landing in very soon, and when they do, we'll let you know.
Keep it pinned,
Love from the MoreCore crew.
